AD TLV

THE RIGTH.

TIME. PLACE. MESSAGE. TARGET AUDIENCE

About Us.

We are a mobile-first agency that believes creativity combined with smart data is the true key to success.

These days our lives are saturated with information and content, brands can’t do more of the same to reach their target audiences. Our experience led us to this simple, yet effective method – we create the right message for the right target audience and we know exactly where to find them.

No more are the days when you speak to one specific target audience. Your product or service can be used by many different people, that we call personas, and each one is spending its time in a different way on a different platform. We have the tools to monitor and target your audience with the right message and creative to get the best ROI.

How does it work? First, we start with the strategy. Even the smallest ad campaign needs a great strategy, which is the best game plan. A solid plan would ensure your first steps are made with a clear idea where you want and need to be. With a good strategy, you’ll be able to define your target audience, the right message and get a clear idea of your targets. The next step is setting up measurable goals. We don’t spend one dollar without knowing what we want to achieve. The flow should be clear from the moment we set the budget until the moment we reach our goals.
And lastly, the campaign, which includes smart creative, choosing the right platform, setting up clear goals and optimization throughout.

Our Services.

ASO & SEO

Whether if search engines or app stores, we have the perfect plan to set up your website and app with the right keywords based on your goals. From keyword search through optimization to ranking, we got your covered. These days it’s not easy to stand out of millions of content, data and information, so once your app or website ready and launched, what’s the next step? We start with a thorough keyword and market research, to understand what your target audience is looking for and what your competition is doing. Picking the right keywords is essential for the success of your search campaign, whether if in app stores or search engines. The next step is optimization. In this process, we eliminate and add keywords to get better visibility, all to increase the conversation rate. Then we track the goals based on the KPIs we established at the beginning of the campaign, to clearly evaluate the performance. Our methods are based on a combination of many years of experience and constantly updating the techniques and adapting them to the changes required per platform and trends. We use the common analytic tools to get clear insights about your digital assets, and to improve them for searches by adding the right keywords (both specific and long tail), adding meta-tags and other information that search engines and app stores require in order to rank your product or service in the right searches for the right customer.

Social Media

We create a tailor-made strategy and content plan for your business. Our approach is to find the best platforms, based on where your target audience is spending its time. We make sure to create effective and interesting content to keep your customers engaged. These days it is hard to stand out in the ocean of social media. Every company, big or small, Realizes that social media is an essential part of their marketing plan and has a presence in social media. In fact, only on Facebook there are more than 5 billions pieces of content shared daily. It’s not enough to create good content, you need to make sure that the relevant information is reaching your existing and potential customers. The advantage of social media presence is that it generates a closer interaction and personal contact with customers. We know how to find the right area of action to create your business’s digital presence. Our Social Media department consists of people who live and breathe social networks who learn your product and listen to your goals. Together, we build a social media strategy that is just yours, so your presence on the web will be tailor-made for you and your target audience

Media planing

Media campaigns is where the planning comes together. We make sure your media plan has clear goals & strategy and that it’s set to the right target audience, based on the platform. We optimize the campaigns and treat the budget like it is our own money. These days it is hard to stand out in the ocean of social media. Every company, big or small, Realizes that social media is an essential part of their marketing plan and has a presence in social media. In fact, only on Facebook there are more than 5 billions pieces of content shared daily. It’s not enough to create good content, you need to make sure that the relevant information is reaching your existing and potential customers. The advantage of social media presence is that it generates a closer interaction and personal contact with customers. We know how to find the right area of action to create your business’s digital presence. Our Social Media department consists of people who live and breathe social networks who learn your product and listen to your goals. Together, we build a social media strategy that is just yours, so your presence on the web will be tailor-made for you and your target audience

Creative

This is the fun part, to be honest. At this point we let our content team be creative and bring the strategy to life. Content planning and copywriting done right are the key to the success of the campaign. The success of the creative is rooted in the strategy. This is where things get real interesting. All the steps prior to the creative are crucial for the success of the campaign, but if they are considered to be the bread and butter of each process, this is the icing on the cake. We take the plans, the numbers, the research and basically everything else we have planned and add just a little bit of magic and voila, it comes to life. The numbers turn into colors, the data turns into witty sentences, and the research turns into an enchanting creative. Our team of storytellers knows exactly how to take each strategy and build the story behind your brand, one that is compelling and will get your customer hooked.

Branding

You have the vision and ideas, we are here to help you turn them into meaningful and compelling brands. This includes the branding strategy and language, as well as design materials like logos, color scheme and product branding. We know what most people think, branding is “how your business looks and feels”, the colors you choose, or even the logo. But if we dig deeper, these are just aspects of the whole thing, while the big picture is greater than the sum of its parts. There are many companies that have a nice logo and have a decent website, but still you won’t recognize them as brands. How come? Because real branding is bringing your business to life, transforming your business, product or service to something bigger and recognizable than other competitors in your field. It’s important for us to create your clear brand identity, which is the way potential customers can relate with your brand through the way you speak, look and feel.

Strategy

Every successful project we are leading starts with measureable strategy, to help carry out your goals and targets. Once we have a clear strategy, or a game plan as we like to call it, everything else in the process gets clearer and easier to achieve. Your customers' journey starts here. Gone are the days when you could meet your potential target audience in one place and have a chance to convert them into customers. Now they can find you on different platforms and their process involves different touch points. A solid strategy would help you plan the process in the best way, that no matter when and where your potential customers will interact with your brand, they will get the right message that would get them more engaged, and hopefully convert them to the next step in the funnel. In ADTLV we like to refer to strategy as a game plan. Once you get a clear idea of what is the goal, who are the players, the results you are aiming for and what would be considered as a “victory”. Once the big plan is set and ready - your brand strategy, we can move on and base on that the other strategies, such as content or media strategy.

Platforms we work with

If it’s effective, we will work with it. The idea is to find the right target audience. exactly where they spend most of the time. We don’t believe in hitting the masses.